Case Study: MakeMyTrip boosts sales productivity with LeadSquared's ACE Goals

MakeMyTrip boosts sales productivity with LeadSquared's ACE Goals and cuts manual effort

MakeMyTrip, a leading online travel company, faced significant challenges in tracking and monitoring its sales team's performance. Relying on manual methods like Excel sheets and whiteboards led to decreased productivity, immense data loss, and insufficient performance insights. To increase sales efficiency and improve transparency, they turned to vendor LeadSquared and implemented its ACE Goals performance management product.

LeadSquared's ACE Goals solution enabled MakeMyTrip to effortlessly define and track critical metrics like daily talk time and meeting activities. This automated system provided real-time reports and gamification, motivating the team and allowing managers to monitor progress accurately. As a result, the company reduced manual effort, improved data-driven decision-making, and used its available data more efficiently to boost overall productivity.

MakeMyTrip