Case Study: LiquiLoans achieves 40% higher sales conversions with LeadSquared

LiquiLoans increases sales conversions by 40% with LeadSquared

LiquiLoans, a peer-to-peer lending platform, faced challenges with manual sales processes and managing leads from multiple channels and partners. Their sales team struggled with inefficient manual lead distribution and an inability to acquire customers across different platforms, while their support team needed a better system for customer onboarding and engagement. To address this, they implemented the LeadSquared sales execution and CRM solution.

By using LeadSquared, LiquiLoans automated its lead distribution, which now happens in real-time based on agent availability, and unified multi-channel customer engagement under one platform. This solution provided robust reporting and analytical capabilities. The results were significant, with LiquiLoans achieving a 40% increase in sales conversions and a 25% reduction in lead leakage, allowing them to accelerate sales cycles and improve agent productivity.

LiquiLoans