Case Study: LIC Housing Finance reduces lead leakage and improves homebuying operations with LeadSquared

LIC Housing Finance cuts lead leakage to zero with LeadSquared

LIC Housing Finance Ltd, a leading Indian housing finance company, faced significant challenges with lead leakage from their manual processes and siloed systems. They sought a leak-proof lead management solution to automate distribution, improve customer engagement, and integrate their loan origination system (LOS) with their lead management system (LMS), which led them to partner with LeadSquared.

LeadSquared implemented its lead management system to automate lead capture and distribution, eliminating leakage. The solution integrated LIC's LOS and LMS, enabling seamless data flow and real-time customer updates via SMS and WhatsApp. This resulted in a significant reduction in sales turnaround time (TAT), increased employee efficiency, and full process transparency for LIC Housing Finance Ltd.

LIC Housing Finance Ltd