Case Study: LearnBay achieves 120% productivity improvement with LeadSquared

Learnbay improves team productivity by 120% with LeadSquared

LearnBay, a provider of IBM-accredited data science and AI courses for professionals, faced significant operational challenges. The company was juggling multiple platforms for its sales and marketing activities, which resulted in lead leakage, duplication, improper lead prioritization, and longer sales cycles. To overcome these inefficiencies, LearnBay implemented the LeadSquared sales CRM and marketing automation platform.

By consolidating its operations onto LeadSquared, LearnBay synchronized its teams and processes. The solution provided automated lead distribution from various sources, intelligent reporting, and custom integrations with platforms like Calendly and WhatsApp. This eliminated manual work and enabled omnichannel communication. The results were substantial, including a 120% increase in counsellor productivity, a 100% decrease in turnaround time (TAT), and the complete elimination of lead leakage.

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