Case Study: Sunstone Business School achieves 50% productivity gain and revitalized lead engagement with LeadSquared

Lead Management System helps Sunstone Business School Revitalize their Lead Engagement Process

Sunstone Business School, which runs a one‑year Executive MBA for experienced professionals, was overwhelmed by rapid lead growth from social ads, referrals and email campaigns. Manual lead storage in spreadsheets, no activity tracking and poor lead prioritization made it hard to identify and nurture genuinely interested candidates. Sunstone turned to LeadSquared’s Lead Management System to replace manual processes and improve engagement.

LeadSquared implemented automated lead capture with landing pages, activity tracking, auto‑response welcome emails and email marketing workflows, enabling lead categorization (hot/warm/cold) and targeted nurture campaigns. As a result, Sunstone built over 50 landing pages, boosted productivity by 50%, made tracking of over 70,000 leads seamless, now manages about 2,000 active leads for targeted weekly/monthly mailers, and improved responsiveness through automated Welcome Mails.

Sunstone Business School

Medha Sharma

Program Manager