Case Study: LANSUM Properties boosts sales efficiency with LeadSquared

Lansum Properties cuts lead leakage from 15-20% to 0% with LeadSquared

Hyderabad-based real estate developer Lansum Properties faced significant challenges with lead leakage, losing 15-20% of leads due to manual processes and poor CRM integrations. Their sales team's average response time for new leads was 2-3 days, and management lacked visibility into sales rep performance. To address these issues, Lansum Properties turned to the vendor LeadSquared for a comprehensive sales CRM solution.

LeadSquared provided a solution that automated lead capture and management, integrating seamlessly with Lansum's existing tools like Knowlarity and Gupshup. The implementation resulted in a reduction of lead leakage to nearly 0% and slashed the initial response time to just 30 seconds. This led to a 25% increase in sales team efficiency, allowing Lansum Properties to significantly improve customer satisfaction and sales conversions.

Lansum Properties