Case Study: Keystone Universe of Education 3Xs Lead Capture with LeadSquared

Keystone Universe of Education 3x lead capture with LeadSquared

Keystone Universe of Education, a large coaching center in Ahmedabad, faced significant challenges with their previous CRM, Meritto. The platform was not user-friendly and struggled with opportunity management, particularly in mapping multiple course interests to a single student. Additional difficulties included a poor reporting structure that lacked qualitative insights, an inability to forecast trends, and a high dependency on external technical support for customizations.

By implementing LeadSquared's CRM, Keystone gained the ability to seamlessly map multiple course opportunities to each student, providing a holistic view of the student journey. The solution offered a flexible, user-friendly platform with powerful reporting and analytics, enabling the team to identify trends and predict conversions. As a result, LeadSquared helped Keystone 3X their lead capture, scaling from 4,000 to 11,000 leads, and map over 40,000 opportunities while saving 15 minutes per student query.

Keystone Universe of Education