Case Study: Kafqa Academy achieves zero lead leakage and faster admissions with LeadSquared

Kafqa Academy Ensures Zero Lead Leakage with LeadSquared

Kafqa Academy, a fast‑growing performing‑arts school for children aged 3–14 offering multiple courses, was struggling to scale admissions because it relied on Excel for lead management. Manual, scattered processes made it hard to capture and distribute roughly 1,000 inquiries a day, track the student journey, monitor team performance, and reduce missed opportunities—so Kafqa turned to LeadSquared to centralize and modernize its admissions workflow.

LeadSquared deployed its CRM with automated lead capture and connectors (calls, WhatsApp, social campaigns), customizable workflows and Opportunity Management, and communication automation for trial reminders—standardizing operations across free‑trial, sales, and payments teams. The result: zero lead leakage, drastically fewer missed opportunities, faster turnaround times, improved reporting and team accountability, the ability to handle ~1,000 daily inquiries while growing headcount 10–20% monthly, and higher conversions after implementing LeadSquared.

Kafqa Academy

Manjunath Hadagali

Head of Product