Case Study: Irish Expert achieves 80% increase in conversion rates with LeadSquared

Irish Expert boosts conversions by 80% with LeadSquared

Irish Expert, a pan-India study abroad consultancy, faced challenges with manual processes and disconnected in-house systems. These issues resulted in a lack of visibility on counsellor performance, an inability to track student journeys, slower inquiry-to-response times, and missed follow-ups. The company implemented LeadSquared, a CRM and marketing automation platform, to address these problems.

By using LeadSquared, Irish Expert automated lead capture and distribution, implemented omnichannel communication, and gained access to advanced analytics. The solution resulted in an 80% increase in conversion rates, less than 0.1% lead leakage, 100% more calls connected, and significantly improved counsellor productivity. LeadSquared provided the end-to-end visibility and automation needed to streamline their entire admissions process.

Irish Expert