Case Study: TO THE NEW boosts email open rate from 14% to 40% with LeadSquared

IntelliGrape Scores with Email Marketing

TO THE NEW, represented in this case by IntelliGrape Software, is a global software and app development firm that lacked reliable visibility into email campaign performance. Their previous tools did not provide accurate opens, clicks or deep lead insights, so they adopted LeadSquared’s email marketing and lead management solution to gain easier, more actionable campaign reporting and lead intelligence.

LeadSquared implemented tracked email campaigns plus lead scoring and a lead engagement index, consolidating campaign metrics and lead management in one platform. The result: open rates jumped from roughly 10–15% to 40%, sales teams could reference prospect engagement in conversations, and nurturing and lead qualification improved—demonstrating clear, measurable gains from LeadSquared.

TO THE NEW

Anshumali Mishra

Principal DRA