Case Study: IMS Proschool reactivates 5,000 leads with LeadSquared

IMS Proschool reactivated 5,000 leads with LeadSquared

IMS Proschool, an initiative focused on professional mentorship and skill-building courses, faced significant challenges with its manual lead management processes using open-source CRMs and Excel. These systems caused lead leakage, delayed distribution, and prevented counsellors from prioritizing opportunities, ultimately hindering student onboarding. To address this, IMS Proschool implemented the LeadSquared Edtech CRM for its superior automation and integration capabilities.

By leveraging LeadSquared, IMS Proschool integrated multiple online and offline lead sources and implemented automated lead distribution logic. A key solution was the integration with WhatsApp for automated nurturing and re-engagement campaigns. This resulted in the reactivation of over 5,000 old leads back into the sales funnel, ensured 100% lead capture with zero leakage, and significantly increased counsellor efficiency and student contact rates.

IMS Proschool