Case Study: Imarticus Learning Achieves Faster Admissions and Zero Lead Leakage with LeadSquared

Imarticus Learning boosts DIY completion to 60% with LeadSquared

Imarticus Learning, a leading Indian education and upskilling company, faced significant operational challenges in managing over 10 lakh leads annually across its 20+ offline centers and online programs. Their manual lead assignment process was slow and error-prone, existing systems couldn't scale, and they lacked centralized visibility, leading to high lead leakage. They chose the LeadSquared CRM and marketing automation platform to address these issues.

LeadSquared implemented an automated solution for lead capture and distribution, providing real-time visibility for counselors and enabling milestone-based customer journeys. This resulted in zero lead leakage, predictable and fast lead assignment, and a dramatic increase in DIY account completions from 15-20% to nearly 60%. The platform also enabled faster integration during acquisitions, making LeadSquared a foundational partner for Imarticus's growth.

Imarticus Learning