Case Study: Stupid Skills achieves 4x increase in sales productivity with LeadSquared

How the E-learning Platform Stupid Skills Increased Sales Productivity by 4x new

Stupid Skills, an Indian e-learning startup co-founded by Vikash Sharma, provides career-focused courses in areas like cybersecurity and cloud computing. As they prepared to scale beyond 10,000 students, their sales process was hampered by scattered data across multiple tools, delayed follow-ups, manual lead handling, and poor lead-stage tracking—so they chose LeadSquared as an end-to-end CRM and automation platform to unify workflows and improve conversions.

Using LeadSquared’s CRM, workflow automations, email marketing, connectors and OTP-based lead validation, Stupid Skills consolidated lead collection, automated reminders and reassignments, and improved lead scoring and tracking. The implementation delivered measurable gains: a 4x increase in sales productivity, a 30–40% reduction in junk leads, roughly 40–50% recovery of previously missed leads, faster TAT, and higher conversion and email ROI thanks to streamlined, automated processes.

Stupid Skills

Vikash Sharma

Co-founder, Research and Ranking