Case Study: Tutoroot doubles demo rate to 60% with LeadSquared

How Test-Prep Platform Tutoroot Increased Demo Rate by 100%

Tutoroot, a Hyderabad-based online test-prep platform with ~3,000 students offering live IIT JEE and NEET classes in small batches, was struggling with a legacy in-house sales system that led to low inquiry-to-demo conversions, poor follow-ups, low attendance, and no clear visibility into marketing ROI. To scale rapidly during the pandemic they implemented LeadSquared CRM to replace their fragmented processes.

LeadSquared automated multi-channel lead capture and real-time lead distribution, tracking of student journeys, automated sales workflows and robust reporting, enabling personalized nudges and faster follow-ups. As a result, Tutoroot doubled its demo conversion rate to 60% (a 100% increase), improved lead tracking and sales efficiency, reduced missed follow-ups, and gained clear marketing ROI insights thanks to LeadSquared.

Tutoroot

Satish Manchala

Chief Executive Officer