Case Study: Silulo Ulutho Technologies achieves higher course conversion rates and improved performance tracking with LeadSquared

How Silulo Ulutho Technologies increased their course conversion rates with LeadSquared

Silulo Ulutho Technologies (SUT), a Cape Town–based education provider founded in 2004, faced fragmented, manual lead management across its online and offline training centres—tracking enquiries in Google Sheets led to low engagement and unclear progression down the sales funnel. After evaluating several CRMs, SUT selected LeadSquared’s Education CRM for training centres to address needs like student portals, automations, follow-up management and reporting.

LeadSquared implemented its Education CRM with student portals, landing pages, advanced reporting and 17+ automations to manage 3,000+ monthly inquiries and a 200+ sales team, giving clear funnel visibility and eliminating overlaps. As a result, SUT saw engagement rise from 0 to 100, faster follow-ups, better tracking of profitable lead sources and improved course conversion visibility—outcomes SUT rates highly (9/10) and credits to LeadSquared.

Silulo Ulutho Technologies

Luvuyo Rani

Co-founder & CEO