Case Study: Rhythm Hospitality achieves faster turnaround, zero missed follow‑ups and 100% pipeline visibility with LeadSquared

How Rhythm Hospitality Increased Sales Efficiency with LeadSquared

Rhythm, the hospitality arm of Rhythm Group, was struggling to manage high‑volume, time‑sensitive inquiries coming in via phone, email, WhatsApp and their website. Sales reps were handling 40–50 live queries a day using spreadsheets, which led to missed follow‑ups, low pipeline visibility, and slow lead distribution—risks that are critical in luxury hotel bookings where response time (e.g., 15–20 minutes for FITs) can determine conversion. Rhythm evaluated multiple CRMs and chose LeadSquared’s CRM for its flexibility and value.

LeadSquared implemented centralized CRM workflows—Smart Views for pending tasks, mobile CRM with route tracking, and extensive automation to capture, sort and distribute leads—giving managers full visibility into follow‑ups and reps instant access to client details. As a result, Rhythm achieved faster turnaround times, zero missed follow‑ups, 100% visibility into the sales pipeline and centralized data management, significantly improving lead handling efficiency and sales productivity.

Rhythm

Ashish Jatia

Director