Case Study: Qbera achieves 30% higher loan disbursal rate with LeadSquared

How Qbera Increased Their Loan Disbursal Rate by 30% with LeadSquared

Qbera is a new‑age lending firm that provides quick personal loans to employees across over 700,000 companies in India, capable of disbursing loans in as little as eight hours. Facing high funnel drop-offs, heavy reliance on DSAs, and the need to coordinate underwriting and multiple funding partners, Qbera adopted LeadSquared’s platform — including automations, IVR integration, a mobile app, APIs and drip campaigns — to streamline application capture, verification and partner workflows.

LeadSquared implemented automated lead distribution (round‑robin), IVR confirmations, multi-step drip campaigns, a mobile app for field runners to upload documents, and API access for agency partners, tying everything into a central database and lender interfaces. As a result, LeadSquared helped Qbera automate nearly all processes, speed up loan disbursals by 30%, increase DSA efficiency by 55% and improve tracking and management across sales, credit and operations.

Qbera

Anuj Sachdev

Co-Founder and Vice President