Case Study: Propcrown achieves 40% increase in sales efficiency with LeadSquared

How Propcrown, a Real Estate Advisory Firm, Increased Sales Efficiency by 40%

Propcrown Global, a Gurugram-based real estate boutique brokerage and advisory firm, struggled with Excel-based processes, manual lead management, frequent drop-offs and slow follow-ups that hampered engagement and scaling. After evaluating several CRMs, Propcrown selected LeadSquared (LeadSquared CRM) to solve lead capture, distribution, segmentation and nurture challenges.

LeadSquared implemented its CRM with customizable workflows, connectors for Facebook/Google and landing pages plus automated email/SMS nurturing, cutting lead capture and distribution from about a day to minutes and enabling five-minute responses. As a result, Propcrown saw a 40% increase in sales efficiency, 4x sales productivity, improved lead management and faster customer engagement, positioning them to expand into new regions.

Propcrown

Shikhar Verma

Director