Case Study: PROACTIVE for her achieves increased patient conversion with LeadSquared

How Proactive for Her Increased Patient Conversion with LeadSquared

Proactive for Her is a digitally native women’s healthcare platform in India offering teleconsultations, therapy, diagnostics and programs such as PCOS care and STI services. As patient volumes grew, manual processes and low adoption of previous tools (like Zoho and Mailchimp) led to poor lead engagement, slow inquiry handling and longer patient turnaround times, so they implemented LeadSquared’s unified CRM and marketing automation platform to streamline operations.

LeadSquared consolidated Proactive for Her’s databases and lead sources (ads, Typeform quizzes, marketplaces and field agents), added email and WhatsApp automation, and provided analytics for campaign and provider performance. As a result, LeadSquared helped the team increase patient conversion, enable efficient patient intent tracking, eliminate missed follow‑ups and reduce patient turnaround time while allowing the organization to map and measure its entire sales and marketing process.

Proactive for Her

Seerat Kaur

Head of Retention