Case Study: NestAway achieves 70% reduction in lead leakage with LeadSquared

How NestAway reduced Lead Leakage by 70% using LeadSquared

NestAway, an India-based rental housing platform with 55,000+ tenants and operations across major cities, was struggling with lead leakage and difficulty tracking tenant-acquisition opportunities as it scaled. To plug gaps in lead capture, distribution, and sales-funnel visibility, NestAway adopted LeadSquared’s CRM and lead-management software.

LeadSquared automated incoming lead capture, rule-based distribution to regional acquisition teams, and follow-up workflows while giving clear visibility across the lead journey. The implementation reduced lead leakage by 70%, improved funnel conversions and speed-to-close, and provided the metrics and automation NestAway needed to scale—outcomes directly enabled by LeadSquared.

NestAway

Shrung Mehta

Tenant Acquisition Head