Case Study: Mercer Mettl achieves 2× quarterly lead volume with LeadSquared

How Mettl Doubled Its Lead Volume Every Quarter

Mercer Mettl, an online assessment and talent analytics company, was facing low marketing conversions, disengaged leads, limited CRM scalability and a lack of actionable sales and marketing data. To address these issues they implemented LeadSquared Marketing Software to automate campaigns, build landing pages, capture and engage leads, and gain measurable insights.

LeadSquared enabled Mercer Mettl to create DIY landing pages, run targeted email campaigns and autoresponders, view real-time website visitors, apply lead scoring and UTM tracking, and integrate with GoToWebinar. As a result, LeadSquared helped Mercer Mettl roughly double online lead volume each quarter, increase webinar sign-ups by 30%, raise email open rates from ~6–8% to 10–12% and net engagement by 10–12%, double email-marketing revenue, improve lead-to-customer conversion by 5–7%, and move 8–10% of low-engaged contacts into higher engagement categories.

Mercer Mettl

Bhavya Sahni

Head – Marketing