Case Study: Manipal Hospitals achieves centralized lead management and faster reporting with LeadSquared

How Manipal Hospitals Improved Lead Management and Reporting with LeadSquared

Manipal Hospitals, one of India’s largest multispecialty hospital chains with over 27 hospitals, struggled with fragmented patient data, disconnected teams, lead leakage, poor source attribution, and slow, manual reporting. To solve this, Manipal Hospitals partnered with LeadSquared and implemented its lead management platform — using LeadSquared’s APIs, connectors, dashboards, and reports to centralize patient leads and data.

LeadSquared unified lead visibility across teams, automated city-wise lead distribution, reduced duplicate entries, and enabled real-time lead-source tracking. As a result, team collaboration and productivity improved, thousands of leads are managed centrally, and reporting that previously consumed roughly 50% of the team’s effort and took days can now be generated in a few clicks using LeadSquared.

Manipal Hospitals

Kiran Ramakrishna

Assistant Manager