Case Study: LifeCell Achieves 10% Increase in Agent Productivity with LeadSquared

How LifeCell Improved Their Agent Productivity by 10% with LeadSquared

LifeCell International Pvt. Ltd., India’s first and largest stem cell bank with over 300,000 customers, needed a way to centralize leads from online and offline campaigns, measure marketing ROI, and track call center and field agent activity to boost conversions. They chose LeadSquared’s omnichannel CRM and inbuilt API platform to capture, prioritize and nurture leads and to monitor team productivity.

LeadSquared implemented its CRM with automated API integrations, campaign tracking, smart views and reporting to give marketing and operations real-time visibility and automate manual tasks. As a result, LifeCell gained clearer ROI insights, reduced manual effort and improved agent oversight — driving more than a 10% increase in agent productivity along with measurable resource savings.

LifeCell

John Paul

Chief Digital Officer