Case Study: LifCARE achieves a 400% increase in conversion rates with LeadSquared

How LifCARE pharmacy increased their conversion rates by 400%

LifCARE is an online subscription pharmacy serving Delhi NCR and parts of Rajasthan that delivers regular medicines to patients with chronic conditions. As the business scaled from a small team to 150 field agents and began generating up to 300,000 leads a month from app activity, field campaigns and paid ads, managing leads in Excel became unworkable—prompting LifCARE to adopt LeadSquared’s CRM and related tools.

LeadSquared implemented its CRM, mobile app with field and real-time location tracking, SMS and email automation, sales automation and analytics/reports to streamline lead capture, follow-ups and field operations. As a result of LeadSquared’s solution LifCARE reduced manual errors, boosted follow-up efficiency, increased lead-to-customer conversion by 400% and reported a 100% rise in overall team productivity.

LifCARE

Rahul Bantiya

Head of Growth and Marketing