Case Study: ITLH (Information Technology Learning Hub) achieves centralized sales‑marketing synergy and higher online course sales with LeadSquared

How ITLH Transitioned Into a Full-stack Edtech With LeadSquared

ITLH (Information Technology Learning Hub) is an Edtech provider of professional courses that had to move from offline to virtual training during the pandemic. Their in‑house CRM lacked marketing automation and visibility, so growing remote teams faced poor sales transparency, unsynchronized sales and marketing, manual lead handling, and no reliable lead-source attribution. To address these gaps they selected LeadSquared’s CRM and marketing automation platform.

LeadSquared implemented customizable workflows, centralized lead capture-to-conversion processes, real‑time customizable dashboards, and plug‑and‑play integrations (Facebook, Google Ads, LinkedIn, Knowlarity and APIs for the website), automating lead distribution and tracking. As a result, ITLH standardized operations, aligned sales and marketing, reduced manual work, improved contextual engagement with prospects, built greater trust in their virtual courses and drove improved sales using LeadSquared’s unified reporting and automation.

ITLH

Alex George

Co-founder