Case Study: IMS Noida achieves 30% increase in admission efficiency with LeadSquared

How IMS Noida increased its admission efficiency by 30%

IMS Noida (Institute of Management Studies, Noida), a premier business school, faced fragmented and inefficient admissions processes—relying on Excel and ExtraaEdge—resulting in missed inquiries, long student turn-around-times, lack of lead assignment automation, poor funnel visibility, and heavy dependence on call-center workflows. To address these gaps, IMS Noida turned to LeadSquared and its Admission Management/Admission Automation solution.

LeadSquared implemented an end-to-end admission automation system that captures leads from all online and offline sources, automatically distributes and deduplicates inquiries, scores and prioritizes conversion-ready applicants, runs multi-channel nurture and retargeting campaigns, and provides funnel visibility and analytics. As a result of LeadSquared’s solution, IMS Noida reduced student TAT, improved counselor productivity and engagement, and achieved measurable outcomes — a 30% increase in admission efficiency and a 20% rise in applicant conversion rates (with applicant engagement also improving notably).

IMS Noida

Shubham Shukla

Head – Marketing & Admission