Case Study: Harding School of Theology reduces lead leakage and speeds enrollment follow-ups with LeadSquared

How Harding School of Theology Battled Their Lead Leakage Woes

Harding School of Theology faced a shrinking pool of high-quality applicants and growing competition, compounded by accidental lead leakage and delayed follow-ups. With a small branch-campus admissions team and limited resources, they needed a way to capture inquiries reliably and ensure timely, consistent outreach — so they turned to LeadSquared’s automation and CRM capabilities.

LeadSquared connected directly to Harding’s WordPress Gravity Forms and G Suite email to automate online lead capture, captured offline lists and event leads, and added follow-up automation, lead scoring and a task-driven dashboard. The system was installed in less than a week with responsive support from the LeadSquared team, and now captures a large percentage of website leads automatically, reduces manual data entry, improves follow-up consistency and prioritizes promising candidates — freeing staff time to engage more effectively with prospects.

Harding School of Theology

Matt Carter

Director of Admissions