Case Study: GCC Hotels achieves a 50% increase in event bookings with LeadSquared

How GCC Hotels Increased their Event Bookings by 50% with LeadSquared

GCC Hotels, an award-winning 3-star hotel in Mira Road, Mumbai with 29 meeting venues and 10 banquet halls, faced fragmented lead data, low pipeline visibility, high lead leakage and ineffective marketing across multiple sales teams. After testing several options, GCC Hotels adopted LeadSquared’s CRM and marketing automation platform to centralize lead capture and digitize their sales funnel.

LeadSquared implemented a single system that integrated all sales teams and lead sources, added defined workflows and a custom SmartView for reps, and connected Clubmate and WordPress plugins for end-to-end data flow. As a result, GCC Hotels doubled website traffic, increased event bookings by 50%, improved team productivity and transparency, and achieved record business numbers in Q4 2021 thanks to LeadSquared’s centralized lead management and marketing automation.

GCC Hotels

Vir Bhan Saini

Marketing Director