Case Study: EduGorilla achieves 11x revenue growth in 18 months with LeadSquared

How EduGorilla increased sales conversion by 11x in 18 months

EduGorilla, an online test‑prep platform that launched the B2B product Gibbon for coaching institutes, struggled to scale after leads were scattered across multiple Excel files, sales processes were slow and manual, and managers had no central visibility or performance tracking. To solve this, they implemented LeadSquared’s Sales CRM and marketing automation to unify lead capture, define sales processes, and enable performance measurement.

LeadSquared built a centralized lead ecosystem with deduplication, automated task and stage updates, personalized email/SMS nurture campaigns, and dashboards for reporting and predictability. As a result, EduGorilla shortened its sales cycle to two weeks, scaled its sales team 5x, onboarded 3,000+ customers, and achieved an 11x increase in revenue (sales conversion) within 18 months.

EduGorilla

Vipul Mishra

Head Business Development