Case Study: BYJU'S achieves higher sales conversion rates with LeadSquared

How BYJU’S Improved the Sales Conversion Rates with LeadSquared

Byju's, part of Think and Learn Pvt. Ltd., is a leading e-learning platform that needed a CRM to manage a long, data-rich customer lifecycle — tracking historical app usage to re-engage students across academic years. The team was dissatisfied with their previous CRM plus Excel workflows and worried about adoption, so they evaluated and selected LeadSquared's CRM for its flexibility and ease of adoption.

LeadSquared was implemented rapidly (initial setup in 20–30 minutes) and deployed across sales, presales, post-sales, order management and recruitment, using lead capture at app signup, activity-based scoring, automation workflows and reporting. LeadSquared delivered immediate adoption, improved accountability across a 2,000–3,000-person organization, and drove a drastic increase in sales conversion rates and overall productivity.

Byju's

Mrinal Mohit

Chief Operating Officer