Case Study: Bellus Academy achieves 60% reduction in lead-to-enrolment time with LeadSquared

How Bellus Academy Reduced Their Lead to Enrolment Time By 60%

Bellus Academy, an award‑winning beauty and wellness school with four campuses and 1,200+ students, faced slow lead follow‑up and poor marketing capabilities from a legacy CRM—email templates were not mobile friendly and the admissions process was time‑consuming. Worried about importing 12 years of data and the learning curve, Bellus evaluated and chose LeadSquared’s Enrolment Management solution to boost productivity and reduce lead‑to‑enrolment time.

LeadSquared implemented its Enrolment Management solution with marketing automation, real‑time lead tracking, email/SMS workflows, onboarding support and robust reporting (including e‑clock‑in and productivity reports). As a result, Bellus raised conversion rates from about 15–17% to 25% and cut lead‑to‑enrolment time by 60%, while improving contact rates, remote staff tracking, and year‑over‑year reporting.

Bellus

Sarah Holmes

Corporate Director of Admissions