Case Study: Assam Downtown University achieves 30% increase in admissions efficiency with LeadSquared

How Assam Downtown University Increased Admissions Efficiency by 30%

Assam Downtown University, a UGC-accredited institution with 60+ programs and 8,000+ students that receives inquiries from six countries, was trying to digitize and streamline admissions. Tracking leads manually in Excel led to missed opportunities, poor nurturing, duplicate records, slow follow-ups and no clear analytics. To solve this, the university turned to LeadSquared’s enrollment automation / Higher Education CRM.

LeadSquared implemented automated omnichannel lead capture and deduplication, automated distribution to counselors, pre-built drip campaigns, integrations with lead‑gen publishers and social channels, and detailed enrollment analytics and productivity reports. As a result, Assam Downtown University reduced manual work and student turnaround time, achieved zero missed opportunities, improved process efficiency by 30%, and raised inquiry‑to‑enrollment conversion to 30% within two intake sessions.

Assam Downtown University

Anjan Jyoti Das

General Manager, Development