Case Study: Exponent Education achieves streamlined lead generation and higher conversions with LeadSquared

How an Education Company streamlined its Lead Generation using LeadSquared

Exponent Education, a provider of video-based learning for engineering and school exam students, struggled to convert and manage leads coming from multiple channels. Their Google AdWords produced low conversions because many ads pointed to a few hard-coded landing pages, leads were scattered across CRM, Excel and email, response times were high due to manual prioritization and approvals, and marketing campaigns required time‑consuming imports. To fix these gaps they implemented the LeadSquared platform to streamline lead generation and management.

LeadSquared delivered no-code, A/B‑testable landing pages, integrated forms and call entry to create one master database, plus lead scoring and auto-responders to prioritize genuine leads and reduce manual work. LeadSquared’s built‑in email marketing and analytics removed tedious imports and improved campaign insights. The result was higher conversions and lower cost per conversion, a single reliable lead repository, faster response times and more efficient, measurable marketing driven by LeadSquared.

Exponent Education