Case Study: Algoworks achieves higher lead volume and improved lead quality with LeadSquared

How Algoworks increased Lead Volume and improved Lead Quality using LeadSquared

Algoworks, an IT services firm serving clients from startups to Fortune 500s, was struggling with fragmented sales and marketing systems—separate CRM and email tools meant poor visibility into lead behavior, inconsistent call logging, and no way to track PPC-driven leads. Facing low conversion insight and time-consuming processes, Algoworks turned to LeadSquared to unify their lead management and marketing activities.

LeadSquared implemented a single platform for lead capture, scoring, PPC landing pages, email nurturing and sales activity tracking, giving sales contextual lead intelligence and marketers conversion analytics. As a result, Algoworks consolidated all lead and opportunity data, prioritized hot leads, and optimized campaigns—leading to a 200% increase in lead volume and a 50% improvement in lead quality after deploying LeadSquared.

Algoworks

Ajeet Singh

Algoworks