Case Study: Acron Homes and Hospitality achieves increased bookings and sales efficiency with LeadSquared

How Acron Homes and Hospitality Increased Bookings with LeadSquared

Acron Homes and Hospitality (Acron), a Goa-based hospitality and real estate group with three resorts and over 34 years of experience, was struggling with high acquisition costs from channel partners, manual lead entry from multiple sources (Google Ads, Facebook, Instagram, OTAs), and limited visibility into salesperson activity and lead engagement. To tackle these challenges, Acron partnered early with LeadSquared and adopted the LeadSquared CRM/platform to centralize lead capture and sales workflows.

LeadSquared implemented end-to-end lead management by integrating all lead sources, automating distribution and follow-up reminders, providing lead scoring and activity tracking, and delivering dashboards for marketing and sales insights. As a result, Acron reduced manual data entry and lead leakage (achieving near-zero leakage), improved conversions and room bookings, lowered customer-acquisition costs, and gained actionable analytics to reallocate marketing spend—outcomes they attribute to their ongoing partnership with LeadSquared.

Acron

Joseph Britto

Co-founder and Director