Case Study: Group Satellite Doubles Direct Bookings with LeadSquared

Group Satellite doubles direct booking ratio with LeadSquared

Group Satellite, a Mumbai-based real estate developer, faced significant challenges managing leads from multiple sources using manual Google Sheets. This process led to data security risks, lost leads, missed follow-up opportunities, and an inability to accurately track lead stages, causing them to rely heavily on channel partners for bookings.

By implementing LeadSquared's real estate CRM, the company automated lead capture from all sources, centralized data for improved security, and used marketing automation for better follow-ups and retargeting. As a result, Group Satellite dramatically inverted its booking ratio, achieving a 2x increase in direct bookings—now 70% of total bookings—and a 90% reduction in missed opportunities.

Group Satellite