Case Study: Great Wide Open achieves faster lead responses and 50% higher marketing productivity with LeadSquared

Great Wide Open Adopts an Integrated Lead Management Software to Improve Marketing Operations

Great Wide Open, a marketplace for adventure tourism, faced rapidly rising lead volumes that outgrew their ad-hoc Google Docs and a patchwork of marketing tools. This caused slow or missed responses, poor team coordination while traveling, manual data errors, and lost revenue—prompting them to adopt LeadSquared’s integrated lead management software to capture, track and manage leads automatically.

LeadSquared implemented autoresponse emails, landing-page lead capture, email campaigns, a multi-user CRM and activity tracking with lead scoring. As a result, Great Wide Open managed over a thousand inquiries efficiently, improved marketing team productivity by 50%, reduced unforced errors, restored timely follow-ups and eliminated revenue loss by improving response times and prioritizing high-potential leads.

Great Wide Open

Ashish Dhar

Founder & Director