Case Study: Finnable Credit achieves 25% increase in sales conversions with LeadSquared

Finnable uses LeadSquared to Improve its Sales Conversions by 25%

Finnable Credit, a fast‑growing Bengaluru‑based fintech that aims to deliver personal loans to salaried professionals in under one minute, faced delays and error‑prone manual processes across document collection, background verification, underwriting and disbursal. To automate the borrower journey and boost sales conversions, Finnable Credit adopted LeadSquared’s lead management and workflow automation platform early in its lifecycle.

LeadSquared implemented end‑to‑end automation — API and portal‑based lead capture and distribution, an embedded underwriting iframe, automated disbursal on approval, cross‑sell identification and ticketed customer support — giving Finnable Credit a centralized view of every customer interaction. The result: 25% higher sales conversions, 40% faster turnaround time, a 60% increase in operational efficiency and improved security, with LeadSquared continuing to support further feature integration.

Finnable Credit

Arif Hassan

Head – Customer Experience