LeadSquared
106 Case Studies
A LeadSquared Case Study
Espire Education is an education consultancy that helps students secure admissions and visas for study abroad. As lead volumes grew from multiple sources (website, events, phone, chat), their small team moved from Excel sheets to a need for an automated system because duplicate entries, poor source attribution and manual tracking made lead management tedious. They implemented LeadSquared’s integrated lead management and marketing software to capture and manage leads automatically.
LeadSquared automatically captured leads from web forms, blog comments, chat and cloud telephony, tracked individual student activity on the site, and used lead scoring and conversion-optimized landing pages to prioritize follow-up. With LeadSquared, Espire reduced manual effort on lead management by 70%, increased conversions by 50%, reduced lead leakage, and freed the team to focus on counselling and admissions.
Tasleem Khan
Lead Marketing