Case Study: EdWisor achieves 30% increase in lead-to-enrollment ratio with LeadSquared Admission Management CRM

EdWisor Increases Lead-to-Enrollment ratio by 30% using LeadSquared Admission Management CRM

EdWisor, an outcome-focused EdTech company that helps students gain job-ready skills, was struggling with a buggy in-house system, rising inquiry volumes across channels, missed follow-ups, poor lead distribution, and unsynchronized sales and marketing. To address these challenges they deployed LeadSquared Admission Management CRM to centralize lead capture and streamline the student admission process.

LeadSquared implemented multi-channel lead capture (including telephony), rule-based automated lead distribution, marketing automation for targeted communications, and analytics dashboards to monitor teams and funnels. As a result EdWisor achieved zero lead leakage, 100% lead capture, faster response times, a 30% increase in lead-to-enrollment ratio and a 15x ROAS on their remarketing funnel.

EdWisor

Akshay Chachra

AVP- Marketing