Case Study: DSR Leasing achieves faster customer acquisition and reduced response time with LeadSquared

DSR Leasing improves Customer Acquisition Cycle using LeadSquared

DSR Leasing, a nationwide car leasing firm, struggled with disintegrated systems, slow lease processing and no engagement-activity tracking, which hurt response times and the customer experience. To address this, they implemented LeadSquared Dealership CRM to replace disparate tools and connect third-party apps like HelloSign, RingCentral and Google Sheets for a streamlined, automated sales process.

LeadSquared delivered Zapier-based app integrations, multi-location lead distribution, RingCentral call capture and real-time reporting. These solutions let DSR Leasing assign leads instantly, capture inbound calls and conversations as lead activities, sync invoices and contracts automatically, and monitor funnel, revenue and average time-to-close — resulting in drastically reduced response times, faster customer acquisition and clearer, measurable sales performance.

DSR Leasing

Anthony Lopez

Managing Partner