Case Study: Freight Systems achieves a 50% increase in sales productivity with LeadSquared

Digitising the Sales Process: Freight Systems increased their Sales Productivity by 50%

Freight Systems, an international freight forwarding company founded in 1988, needed to digitise its sales process and quickly shift from field to inside sales while reducing manual Excel-based pre-sales work and setting up marketing. After evaluating options, Freight Systems selected LeadSquared’s customizable sales CRM to complement its in-house post-sales systems and address lead capture, activity tracking, and follow-up management.

LeadSquared implemented dashboards, a built-in dialer, follow-up reminders, and marketing tools (email campaigns and landing pages), integrating with Freight Systems’ existing workflows to create end-to-end sales automation. The result: a 50% increase in sales productivity within three months, zero lead leakage, decreased TAT, simplified marketing, saved time on manual tasks and dialing, and improved customer relationships—outcomes Freight Systems credits directly to LeadSquared.

Freight Systems

Savio Rodrigues

Manager-Inside Sales