Case Study: Deeksha Learning achieves 20% year-on-year revenue growth with LeadSquared

Deeksha Learning Increases Revenue By 20% Year on Year with LeadSquared

Deeksha, part of Ace Creative Learning Pvt. Ltd., is an education services company offering PU and competitive coaching across multiple Indian states. Facing operational problems from Excel-based processes—data errors, poor lead attribution, and no visibility into admissions—Deeksha turned to LeadSquared and its CRM/LMS platform to replace manual workflows and centralize sales and marketing data.

LeadSquared delivered an easy-to-customize CRM/LMS with drag-and-drop configuration, automated follow-ups, lead-to-admission tracking and ongoing product support and webinars. The solution eliminated people-dependence, improved sales accountability and productivity, and gave accurate funnel visibility—helping Deeksha achieve roughly a 20% year‑on‑year revenue increase (reported growth of 15–30% YoY since 2014) and measurable improvements in admissions tracking and customer follow-up.

Deeksha

Sunny D’Souza

Head of Sales Operations