Case Study: Automat Industries achieves 6x process efficiency and 18-minute lead turnaround with LeadSquared

Dealing with a big increase in lead flux Learn from Automat Industries.

Automat, a leading global manufacturer of micro‑irrigation components, faced a major shift from a subsidy-driven B2B market to a cash-based B2C market that produced a large surge in leads. Prior processes were manual and slow—lead capture and sorting took 7–9 hours, first contact often took over three days, and reporting was limited. To manage high lead flux from sources like IndiaMART, Facebook and Google Ads and to speed up WhatsApp-based nurturing, Automat turned to LeadSquared’s CRM and automation tools.

LeadSquared integrated all lead sources, automated capture, scoring and distribution, added WhatsApp messaging, and provided a user‑friendly mobile CRM and real‑time reporting. The result: turnaround time fell from over three days to 18 minutes, process efficiency improved 6x, reps gained better task prioritization, and leadership gained detailed campaign ROI and performance tracking. LeadSquared’s centralized lead management enabled Automat’s successful transition to B2C and scalable growth.

Automat

Himanshu Gupta

Manager, Marketing and Communications