Case Study: College Vidya integrates 75+ colleges’ data and scales counselling with LeadSquared

College Vidya integrates 75+ colleges’ data with LeadSquared

College Vidya, an online education comparison portal, faced challenges managing student inquiries and data across 75+ colleges using manual Excel sheets and disparate communication tools. They needed a CRM that could integrate with multiple college platforms in real-time and handle high volumes of leads as they scaled. Their search for a higher education CRM ended when they selected LeadSquared.

LeadSquared provided a centralized platform that integrated all college data, enabling real-time information sharing and automated omnichannel communication. The solution organized processes for hundreds of counsellors, provided an aerial view of business metrics, and enabled website tracking for better lead prioritization. As a result, College Vidya scaled from 10 to 350 counsellors, handles 1 lakh inquiries monthly, sends 10 lakh emails per month, and is confident in scaling to 1000 counsellors with LeadSquared's organized processes.

College Vidya