Case Study: Charlotte Christian College achieves 20% more enrollments with LeadSquared

Charlotte Christian College Increases Enrollments by 20% with LeadSquared

Charlotte Christian, an academic institution offering undergraduate and graduate degrees, needed a simpler, more integrated CRM to automate its admissions funnel after struggling with the complexity and heavy IT needs of Element451. The college sought a solution that would integrate with Populi and support multi-channel outreach, and selected LeadSquared as their CRM to meet those needs.

LeadSquared implemented an end-to-end automated student admission journey with seamless Populi integration, multi-channel communication (phone, text, email), landing pages, and features like the “wait” messaging to preserve a personal touch. As a result, Charlotte Christian saw a 20% increase in enrollments, an improved lead-to-enrollment ratio, faster implementation, better conversion from digital ads, and strong ongoing support from the LeadSquared team.

Charlotte Christian

George Shears

Director of Admissions