Case Study: Canadian Customer Debt Relief achieves a 60% increase in debt collection productivity with LeadSquared

Canadian Customer Debt Relief Increases Sales Productivity by 60% with LeadSquared

Canadian Customer Debt Relief (CCDR), the fourth-largest debt counselling organization in Canada, needed a single system to manage end-to-end marketing and sales: capture leads from multiple channels, improve email deliverability, track lead activity in real time, nurture old leads, and provide an intuitive tool for consultants. Before partnering with LeadSquared, CCDR relied on primitive automation with poor adoption, lacked detailed analytics, and faced slow response times and deliverability issues.

LeadSquared implemented a one-stop sales and marketing platform—providing multi-channel lead capture, automatic lead distribution, dedicated high-reputation email servers with DKIM/SPF setup, automated nurturing workflows, complete lead activity tracking, and advisor productivity reports. The solution gave CCDR a 360-degree customer view, faster turnaround for quotations, and measurable gains: a 60% increase in debt collection productivity, higher email deliverability, and improved response times.

Canadian Customer Debt Relief

Manish Kukreja

Sales and On-Boarding Manager