Case Study: Camp K12 achieves improved sales efficiency with LeadSquared automations

Camp K12 Improves its Sales Efficiency with LeadSquared Automations

Camp K12, a global online school teaching coding and STEAM to kids aged 6–18, was struggling with fragmented systems (they previously used Vtiger) that left them without full visibility into inquiry histories, communication trails, or smooth data flow between teams. To solve gaps in data visibility, sales automations, and internal data flow, Camp K12 turned to LeadSquared, deploying LeadSquared automations and its omni-channel marketing & analytics platform.

LeadSquared was implemented across Camp K12’s Sales, Renewal and Teacher Onboarding models—adding Call Center integration to capture leads from web, social and calls, automatic lead distribution, lead-scoring rules, and workflows for WhatsApp/SMS/email plus centralized student data. The solution eliminated lead leakage (reduced to zero), sped up and standardized the admissions process, removed redundant tasks through automation, and improved admissions rep efficiency and productivity within months, enabling Camp K12 to scale without compromising per‑rep performance.

Camp K12

Akshay Vaidya

Former Business Head