Case Study: Bajaj Auto digitizes customer journeys across 6,000 dealerships with LeadSquared

Bajaj Auto digitizes journeys across 6,000 dealerships with LeadSquared

Bajaj Auto, a major Indian automobile manufacturer, faced significant challenges in standardizing its sales process and managing customer leads across its vast network of 6,000 dealerships. High salesforce attrition and a lack of measurable insights made it difficult to ensure a consistent customer experience. To address this, Bajaj Auto partnered with LeadSquared to implement its sales management platform.

LeadSquared provided a unified system that integrated with Bajaj Auto's existing DMS and ERP, enabling process standardization and real-time data insights. The solution was customized for different business units, leading to increased dealership productivity and higher lead conversion rates. The measurable impact for Bajaj Auto included seamlessly managing 10 lakh enquiries and eliminating lead leakage.

Bajaj Auto