Case Study: Avagmah achieves 20% quarterly increase in sales conversion rate with LeadSquared

Avagmah Increases their Sales Conversion Rate by 20% Every Quarter

Avagmah, part of AcadGild, provides accessible higher-education programs but was losing and mishandling leads from multiple channels — online marketing, social media, seminars and calls — due to leakage, poor assignment logic, duplicate records, disorganized data and manual reporting. To address this, Avagmah partnered with LeadSquared and adopted the LeadSquared CRM platform to centralize lead capture and management.

LeadSquared implemented unified lead capture (integrated with diallers like Ameyo and Knowlarity), automated round‑robin assignment, de-duplication via primary keys, customizable dashboards and robust reporting. As a result, Avagmah achieved zero lead leakage, a 20% quarter-on-quarter increase in sales conversion, a 96% reduction in first response time (from over 24 hours to 60–90 minutes) and a 20% boost in sales productivity.

Avagmah

Kavita Bankapur

Business Analytics Manager